Acer has a new corporate logo that looks refreshing than the previous one. Using lighter value of green I got to say it freshens my eye and some sort of redirecting to a happy mood. The use of the new typeface, an original of course some sort of grunge that loses its elegance in a corporate perspective. I don’t really know the reasons behind the new logo, but it seems they are capturing a market segment which is the mobile users for their smartphones.
Talking about the new logo, another company changed their logo or should I say the font face, that is Finnish mobile phone maker Nokia. I’ve read that the company was under fire with the new competition on the mobile market. Maybe its the reason for their rebranding.
Though changing a logo or rebranding in a way makes us sad to get rid of the usual, I find it refreshing and be with the design trends, how would I wish to remember the previous designs. Is there a need to change those? I have no idea so here’s an excerpt from Acer Philippines Facebook fan page.
By anchoring Acer’s visual identity to our in-house digital innovations we expand the value of our brand by offering our customers far more than just hardware; Acer is now a complete entertainment experience.
This is the old logo, a history to our Acer AM1830 desktop PC hahahah. I kinda like the design for this but with the new color value.Changes indeed, our Acer desktop is not that Acer anymore, What can you say with this new logo?