Even from inside a coffee house, I can feel the coldness of the night as I write this before the hearts day, and how I hope that everyone would get themselves a warm and lovely day tomorrow. I can feel everyone’s tiredness yesterday during the shoot, that some even took the production challenges seriously . I postponed posting this to give everyone a well-deserved rest for the night. The decision for a reshoot means an additional financial cost in our part and would get us behind the production schedule. As the semester nearing its end, our video production still needs to be put to hard work.
Everyone is expected to do their own share for the success of our film class, we have our own role to play. One of the requirements is to promote the film using the social media that everyone can do in their own little way, without worrying anymore for the promotion cost of course. We have discussed yesterday, after the shoot that I will give you the guide for the social media promotion. So let’s start and learn through this short walk trough.
Our Film Website
The main goal of a film website is to drive traffic to our site, so we will be needing quality posts. Photos will definitely of a plus factor for a good presentation. Here is a worth-reading material on how to familiarize yourself with the basics of journalism from smashing magazine. Posts should be done by department but if you got a personal post worth sharing about the production, you may do so.
Facebook Fan Page
I’ve been checking our Facebook fan page but it seems to be a haunted page of ghosts, nobody liked the page, even you! yes you didn’t Why? Ask yourselves. It’s not really hard to do as you might think; you just need some time to do it. Once you got a compelling content in our blog, you can paste it here and everyone should share it to their own network of friends.
Just like the fan page, our twitter account looks like just like another blank space in the internet. Nobody knows about our production. Again from the content from our website, tweet it to your followers. Using hashtags would definitely increase your followers and direct it our website. Here are sample hashtags you can use, but if you got something else that you think would be found more interesting, you may do so. #sekend, #film class, #video production, #abcomm, #letranabcomm. It’s endless as you may think of anything for a hash tag.
We got a lot of photos since our first day of meeting and others got themselves their own DSLR, so you can ask them for these. One way to use Flickr in promoting our blog is by searching other users that has the same interest or topic in film production. Joining groups is also advised. Just be sure to comply with the terms of each group. The use of tags for each photo will make it more search friendly for users to find your photos.
The production diary should match the entries to your blog and other networks. All entries must be dated accordingly and must be found appealing enough by the readers. Think about it, it would be a great reference for the next batch who will take the subject.
The evaluation can be done for one week and the deadline would be on Friday during our class. Twitter will be based on your followers; Facebook will be based on liked or shared posts and Flickr can be based on added contacts or groups. Actually, there is no limit to all these, but if you are able to reach 100, you’re free to stop. But what is an extra mile to walk, right? I would prefer local connections so that we have a more realistic expectation in the promotions.
One service that let you manage your social network in one dashboard is Hootsuite. It has features like Multiple Networks, Team Workflow, Track Statistics, and Multi-Stream View. You can check more about Hootsuite here.
Now is the time to make some time promoting our film and have fun using social networks. Hope you find useful things in the process and remember this, all hard work pays off.